Estiaco Holidays FITUR Madrid 2026 marked a significant milestone for our company as we proudly represented Sri Lanka at one of the world’s most influential international tourism trade fairs. Held annually in Madrid, Spain, FITUR is a premier platform that brings together global tourism boards, destination management companies, tour operators, travel agencies, airlines and hospitality professionals from across Europe and international markets.
Participating under the Sri Lanka Tourism Promotion Bureau, Estiaco Holidays strengthened its position as a trusted Destination Management Company (DMC) in Sri Lanka, committed to promoting the island as a diverse, high-quality and experience-rich destination.
Why FITUR Madrid Is Important for Sri Lanka Tourism
FITUR Madrid is recognized as a key marketplace for inbound and outbound tourism, particularly for European and Spanish-speaking markets. The event provides an ideal environment for B2B networking, destination branding, and strategic partnerships. For Sri Lanka, FITUR serves as a gateway to promote the country’s tourism offerings to new markets while reinforcing existing trade relationships.
At FITUR Madrid 2026, Sri Lanka’s presence focused on positioning the destination as safe, authentic, sustainable and culturally rich. As part of the national pavilion, Estiaco Holidays actively engaged with international travel professionals looking for reliable on-ground partners in Sri Lanka.
Estiaco Holidays at FITUR Madrid 2026
During Estiaco Holidays FITUR Madrid 2026, our team showcased a wide range of customized travel experiences designed for modern travelers. These included cultural heritage tours, beach holidays, wildlife safaris, wellness and Ayurveda retreats, luxury travel, honeymoon experiences and tailor-made itineraries for FITs and groups.
We highlighted our strengths as an DMC, including local expertise, personalized service, operational excellence and strong supplier partnerships across Sri Lanka. Discussions with global tour operators focused on itinerary development, seasonal trends, sustainable tourism and long-term collaboration opportunities.
Strengthening B2B Partnerships
FITUR Madrid 2026 provided valuable opportunities to strengthen existing relationships and establish new partnerships with international tour operators, travel designers and wholesalers. Many partners expressed strong interest in Sri Lanka as a destination offering excellent value, diversity and unique experiences within a compact geographical area.
Estiaco Holidays positioned itself as a dependable DMC capable of handling FITs, groups, incentives and special-interest travel with professional on-ground support. Our participation reinforced confidence among global partners seeking trustworthy local operators in Sri Lanka.
Supporting Sri Lanka Tourism Globally
We extend our sincere appreciation to the Sri Lanka Tourism Promotion Bureau for facilitating Sri Lanka’s participation at FITUR Madrid 2026. Their continued efforts play a vital role in promoting Sri Lanka on international platforms and supporting the country’s tourism recovery and growth.
Through our presence at FITUR, Estiaco Holidays contributed to enhancing Sri Lanka’s visibility, promoting responsible tourism and showcasing the destination’s readiness to welcome travelers from around the world.
Looking Ahead
Following Estiaco Holidays FITUR Madrid 2026, we look forward to transforming the connections made into meaningful partnerships and welcoming more international travelers to Sri Lanka. Our commitment remains focused on delivering authentic experiences, exceptional service and long-term value for our global partners.
Estiaco Holidays continues to represent Sri Lanka with pride, professionalism and passion connecting the world to the island’s timeless beauty.